A book by Philipp Frisch
Product Design, Unlocked
The Complete Guide to Actually Thinking Like a Product Designer
A complete map of product design, from strategy and psychology to research, craft, and AI, built around one running example you follow chapter after chapter.
Paperback · 418 pages · Full color | Kindle eBook
- Print length
- 418pages
- Language
- English
- Print dimensions
- 16.99 × 2.41 × 24cm
- ISBN-13
- 979-8163080403
The problem
Real jobs need all of it.
Many design books teach one thing well: visual craft, research methods, or how to run a workshop. Real jobs need all of it. Business literacy on Monday, a usability test on Tuesday, an argument for your CEO by Friday, and rarely does anyone show you how the pieces fit together.
What the book does
Product Design, Unlocked maps the discipline as a whole. From strategy and psychology to research, craft, and collaboration, and goes deep where it counts. One fictional product runs through every chapter, so you follow a team as it makes decisions, trade-offs, and mistakes, instead of reading theory in a vacuum. And because the work keeps changing, the book shows where AI fits in today, and what still depends on your judgment.
What you'll learn
The whole discipline, in one book.
How to think in business terms and move a product forward
The psychology behind good decisions, and the biases that undermine them
Research done right: interviews, surveys, and usability testing
Visual and interaction craft that holds up under scrutiny
Working with AI, from your own workflow to AI features people can trust
Collaboration, critique, and a career path from first portfolio to staff level
Inside the book
8 parts, 38 chapters
- 1Foundations: The Role & The Big Picture
- 2Understanding People
- 3Discovery & Research
- 4From Problem to Solution
- 5The Craft
- 6Designing for & with AI
- 7Delivery & Collaboration
- 8Growing as a Designer
Who it's for
For people starting out in UX design, bootcamp grads, and working designers who want the whole picture, not another isolated skill.
About the author
Philipp Frisch
Philipp Frisch is a senior product designer from Berlin, with over a decade of experience across enterprise software, edtech, and legal AI. He started in graphic design, studied media informatics, and has mentored more than fifty people starting out in UX.
Get your copy
Choose your format
Paperback
$39.99/ 39,99 € incl. VAT
- Full color, 418 pages
- 17 x 24 cm
Kindle eBook
$9.99/ 9,99 € incl. VAT
- Read on any Kindle device or app
- Free with Kindle Unlimited
Prices as listed on Amazon. They may differ by country.